The Master of Science in Strategic Management and Tourism study programme applies strategy as an integrative approach to the service industries of tourism and culture. These are comprised of the travel, hospitality, events, heritage, attractions, and ancillary services. As a candidate, you will have the opportunity to apply theories and concepts relevant to the Tourism industry. The course is intended to equip you with the necessary skills and competences to collate, analyse and interpret the highly competitive and dynamic market scenario of the tourism economy.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MGT5204 | Management Science and Decision Analysis | 5 ECTS | |||||||||
| MGT5207 | Strategic Management and Enterprising | 5 ECTS | |||||||||
| MGT5208 | Cognitive Heuristics and Judgment in Managerial Decision Making | 5 ECTS | |||||||||
| TTC5104 | Principles of Management in Tourism and Hospitality | 5 ECTS | |||||||||
| TTC5200 | Managing the Visitor Experience | 5 ECTS | |||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MGT5202 | Strategic HR and Organisational Behaviour | 5 ECTS | |||||||||
| MGT5203 | People Performance Metrics | 5 ECTS | |||||||||
| MGT5205 | Service Design and Operations Strategy | 5 ECTS | |||||||||
| TRS5251 | Innovative Tourism Management Practices | 5 ECTS | |||||||||
| TTC5101 | Planning and Management of Tourism Activities | 5 ECTS | |||||||||
| TTC5203 | Intercultural Competencies for Management | 5 ECTS | |||||||||
| TTC5300 | Tourism Experience Strategy, Policy and Planning | 5 ECTS | |||||||||
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA5922 | Dissertation | 30 ECTS | |||||||||
This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of Master of Science - M.Sc. - under the auspices of the Faculty of Economics, Management and Accountancy.
